Brite is a profit for purpose training and employment organisation located on a 2 hectare site in Broadmeadows. It was established by local families in 1976 in response to a lack of training and employment opportunities for people with a disability (PwD).
As the need for training and employment of PwD grows, so too must the business. Brite sought a Development Plan to guide the short, medium and long -term business opportunities for the site. The site is currently zoned Commercial 2 Zone (C2Z) which limits its mixed-use redevelopment opportunities.
However, the recently completed Greater Broadmeadows Framework Plan prepared by the Victorian Planning Authority in collaboration with Hume City Council identifies the site in the short to medium term as an area for mixed use revitalization. Further, Hume City Council is currently preparing the Broadmeadows Activity Area Structure Plan, which will build on the opportunities identified in the framework plan.
In response to this, we prepared a Development Plan which demonstrated how the site could be redeveloped in the future to further grow and diversify the business in the next 10-20 years. We analysed the micro and macro context to understand the issues and opportunities for the land (and surrounds) which informed Urban Design Principles, preferred uses and indicative building layouts that evolve over time. The Development Plan will inform Brite’s positioning as both a profit for purpose organisation but also within the context of an evolving Activity Centre.
kinetica was formerly known as David Lock Associates (DLA).
David Lock Associates (Australia) Pty Ltd changed its name to Kinetica Studio Pty Ltd on 21 February 2020 to reflect the significant reinvention of the business.
Starting with the crystallisation of our vision and values, continuing with a transformation of our planning offer, and culminating in our move to a ‘grown up’ office in the CBD, we are no longer the business we were.
Paralleling these changes, we agreed with David Lock Associates Limited (the English business which gave birth to DLA Australia) that it is time to undo our formal corporate ties, while retaining a strong informal relationship.
This reinvention of the business needed to be expressed outwardly and we began the process of refreshing our graphic identity. DLA has been predominantly known for urban design expertise, and the name reflects our history as a satellite of an English business. A new name offered the opportunity to establish a refined brand, based on a home-grown organisation featuring planners and urban designers trusted for their expertise and independence.
Our new company name, kinetica, reflects our passion for change. We facilitate and shape changes in the use, ownership and development of land to create a better lived experience.
kinetica retains the best of DLA—highly regarded independent urban design expertise—and combines it with highly regarded independent planning expertise.