Should business, as we know it, remain the same?

We appear to be accepting that there will be a new normal post COVID -19 and this is impacting upon all aspects of our lives.

The recovery will be a challenging time as we try and restore the economy, stimulate growth and re-establish employment in an environment none of us have experienced before.

kinetica has positively and proactively embraced this challenge and identified a way that we can make a meaningful and original contribution to the community’s benefit.

Building upon the recommendations of the Cutting Red Tape Report on planning and building approval, we have assembled a team of respected lawyers, planners and urban designers under the name of VicAssist.

The service to the government, and the Victorian Recovery Taskforce, can undertake a range of tasks and initiatives that would improve the efficiency and effectiveness of planning approvals processes and procedures.

We have established that there are almost no processes or procedures that cannot be challenged and improved in small or radical ways.

At VicAssist we consider the permit process a fertile area for innovative ideas and process re-engineering particularly with the new heightened dependence upon electronic systems.

The depth of experience offered in the consortium, particularly working in the combined fields of planning and local government is an opportunity that municipalities might also want to access.

The partners in this initiative are:

  • Kinetica Studio – Mark Sheppard and Rob Milner,
  • Marcus Lane Group – Mimi Marcus and Adeline Lane,
  • Glossop Town Planning  – John Glossop,
  • Sophie Jordan Consulting – Sophie Jordan.


The crisis has challenged us all to consider and apply new ways of working and change, at a speed unimaginable three months ago.

The familiar is no longer familiar.

For further details please call or email Rob Milner on 0417 113 631 or


Why have we changed our name?

kinetica was formerly known as David Lock Associates (DLA).

David Lock Associates (Australia) Pty Ltd changed its name to Kinetica Studio Pty Ltd on 21 February 2020 to reflect the significant reinvention of the business.

Starting with the crystallisation of our vision and values, continuing with a transformation of our planning offer, and culminating in our move to a ‘grown up’ office in the CBD, we are no longer the business we were.

Paralleling these changes, we agreed with David Lock Associates Limited (the English business which gave birth to DLA Australia) that it is time to undo our formal corporate ties, while retaining a strong informal relationship.

This reinvention of the business needed to be expressed outwardly and we began the process of refreshing our graphic identity. DLA has been predominantly known for urban design expertise, and the name reflects our history as a satellite of an English business. A new name offered the opportunity to establish a refined brand, based on a home-grown organisation featuring planners and urban designers trusted for their expertise and independence.

Our new company name, kinetica, reflects our passion for change.  We facilitate and shape changes in the use, ownership and development of land to create a better lived experience.

kinetica retains the best of DLA—highly regarded independent urban design expertise—and combines it with highly regarded independent planning expertise.